Advanced Web Ranking and Advanced Link Manager are two wonderful products. They are simple to install and get running within an hour for basic reports.
Let me step through what we have used so far:
The backbone of searches are your keywords. What are people using to find your web site? Where do you rank with your competition? This program allows you to easily enter your website,the key words you want to focus on, and what search engines to look at. (All of this can be easily changed, added to, or removed)
And the best part is, you can enter your competitions web site and see how they compare to you! I call this the foundation of of your SEO.
Another great feature is the report on the amount of backlinks coming into your web site. The more you have from reliable web pages increases your ranking. Google has always weighed this pretty heavy in their algorithm.
But there is dark side to backlinks. Some may hurt your ranking. The nice thing about the software it is shows you the score of the links coming in. This gives you a working list on what links, if bad, to have removed, and where to focus to improve your score.
Adwords and PPC
Does your organization spend money on adwords? I have one client who spends $15,000 a month and they were even sure if it was working until I started running reports. With this software I am able to show them side by side the PPC performance vs the organic and they trimmed their budget by 50%. A penny saved is a penny earned and in their case that money now goes towards more programs for youth art programs! Win!
Does your nonprofit or business handle multiple facebook pages and twitter accounts? Are you using G+ correctly? This software will monitor all your accounts and show you the data in one easy report.
Whenever you update your data for a report, the system will send you an alert if something looks wrong. We saw this when a client dropped ten places on one of his rankings.
All of this is just scratching the surface of what this software can do. We are excited to help out nonprofits in setting up these new reports one we obtain a full license. If you are a business owner or in the world of marketing (outside of all your volunteering!) I highly recommend checking out their web site.
If you are too busy or need help, feel free to contact me and I can either set up reporting for you for a fee or step you through on setting up the software. It really is quite easy.